Bill Catania of OneRail and Anna Farberov of PepsiCo talk all about their strategic partnership, how it works & the benefits it drives for Pepsi customers.

461: Go Behind the Scenes of a History-Making Partnership, with OneRail and PepsiCo

Today I’m joined by award-winning supply chain brand OneRail.

OneRail is a leading omnichannel fulfillment solution, pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses.

Today Bill Catania, Founder and CEO at OneRail, and Anna Farberov, Global Tech Venture and Innovation at PepsiCo, join me to talk all about the incredible partnership between OneRail and PepsiCo. We’ll be talking about why PepsiCo Labs are looking for technology that will change the world, and the challenges of building big. And we’ll be diving deeper into the OneRail and PepsiCo relationship, how it works, and the benefits it drives for PepsiCo and their customers.

Guest bio:

OneRail Founder and CEO Bill Catania is a start-up entrepreneur focused on developing and commercializing real-time technology networks. A leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service, OneRail provides dependability and speed to help businesses meet their delivery promise. With its real-time connected network of 12 million drivers, OneRail recently debuted at No. 24 on the Deloitte Fast 500™ list of the fastest-growing tech companies in North America; was named to the FreightTech 100 for the third straight year; honored with Inc. magazine’s Best Workplaces 2023; ranked No. 23 on Forbes’ list of America’s Best Startup Employers; and named to the Inc. 5000 two years running, most recently at No. 59 with 7,409% growth. Catania was named a 2022 Orlando Business Journal Game Changer, a 2022 Supply & Demand Chain Executive Pros to Know award-winner, a 2022 Orlando Business Journal Fire Award-winner, and the winner of the Supply Chain Leaders in Action (SCLA) Pitch Tank Contest. Catania also founded digital coupon pioneer M-Dot Network, the first-of-its-kind retail POS-to-cloud transaction engine, powering the real-time redemption of digital coupons at grocery checkouts throughout North America. At M-Dot, Catania led his team to win the Amazon Web Services Start-Up Challenge, besting more than 1,500 companies from 23 countries.

IN THIS EPISODE WE DISCUSS:

 

[03.42] Introductions to Bill and OneRail, and Anna and PepsiCo Labs.

[06.22] Why PepsiCo reached out to OneRail to explore partnership opportunities.

“They have the solution and we have the problem; they have an entrepreneurial mindset and can move fast, and we have the business expertise and deep industry understanding. And when we’re able to feed that back, that’s where the magic happens.”

[06.48] The PepsiCo Labs model, and how the team proactively seek out companies to partner with.

“We want to solve problems in the business versus having shiny toys, saying a lot of buzzwords and ticking boxes.”

[08.52] The impact of their strategic partnership for PepsiCo and their customers, and OneRail’s business.

[11.24] From expanding capacity to maintaining service levels across different customer sizes, the business challenges PepsiCo were looking to solve.

[12.19] How OneRail approached the relationship with PepsiCo.

“It comes down to being a good listener… There have been a lot of operational changes that had to happen that weren’t easy… But we’ve perfected the model.”

[13.54] How OneRail worked flexibly with PepsiCo to achieve strategic alignment and become a true extension of their team.

[16.19] The importance of transparency, and the ability to positively give and receive feedback, in building successful partnerships.

[17.15] From an increased top line to improved customer experience, the benefits PepsiCo are realizing through their partnership with OneRail.

“The vastness of PepsiCo is unbelievable! I get excited when I think about the path forward, because there are so many different things we can do together and problems we can solve.”

[18.38] What 2025 is going to bring for the PepsiCo and OneRail partnership.

 

RESOURCES AND LINKS MENTIONED:

 

Head over to OneRail’s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedInYouTubeFacebook or X (Twitter) or you can connect with Bill or Anna on LinkedIn.

If you enjoyed the show and want to hear more from OneRail, we have plenty more great content for you. Check out:

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